Innovation in Pet Care Award seal — Global Pet Care Summit

PawFresh named a winner of the Innovation in Pet Care Award 2026see the recognition & judging criteria

Glossary

Odor Neutralization — Glossary

Acting on odor compounds — binding, breaking down, or converting them — rather than covering them with fragrance.

Neutralization reduces an odor at the source. Instead of adding a scent on top (masking), it acts on the odor compounds themselves — binding them, breaking them down, or converting them into less odorous forms.

The result lasts longer because fewer odor compounds remain to reach your nose.