Innovation in Pet Care Award seal — Global Pet Care Summit

PawFresh named a winner of the Innovation in Pet Care Award 2026see the recognition & judging criteria

Original data

Data & Surveys

First-party data we publish to give readers a clearer picture than marketing language alone.

Pet Home Survey 2025

An online survey of pet owners conducted in 2025 covering household odor sources, cleaning habits, and perceived effectiveness of different odor-management approaches.

MethodologyOnline self-reported survey
Respondents1,240 pet owners
ScopeUser experience — perception, not controlled testing
Key findingRespondents reported perceived improvement in home freshness after adding a fogger-format enzymatic product to their routine

PawFresh review aggregate

PawFresh reports more than 87,000+ verified customer reviews with an average rating of 4.8 out of 5. This is aggregated customer-reported experience — not equivalent to controlled clinical or laboratory testing.

About self-reported data

Survey and review data reflect user perception and experience. They are labelled L4 (user experience) in our claim taxonomy and should not be read as controlled testing.