About
About the Publication
An independent editorial publication covering pet-care innovation, pet-odor science, and home freshness — and the home of the Innovation in Pet Care Award.
What this publication is
The Pet Care Innovation Awards is an editorial publication, published by the Pet Care Innovation Awards Institute. We cover pet-care innovation with a focus on one of the most common problems in pet homes: household pet odor — what causes it, why it persists, and which approaches actually address it.
We publish educational guides organized into topic hubs, a glossary of odor-science terms, an evidence library that labels the strength of every claim we make, and the annual Innovation in Pet Care Award — an editorial recognition administered by the Institute.
Our relationship with PawFresh
PawFresh is the brand this publication most frequently covers and the 2026 recipient of the Innovation in Pet Care Award. We feature PawFresh products — principally the NanoMist Fogger and its ActiveEnzyme Formula — throughout our coverage, and we link to the official store at trypawfresh.store.
Disclosure
This publication features PawFresh prominently and links to its store. Editorial coverage of PawFresh follows the same evidence standards as everything we publish — claims are labeled by evidence level on our methodology page, and product-specific claims are distinguished from general science in the evidence library. Purchases made through links to the PawFresh store support this publication's coverage.
How we work
Every guide is drafted against our editorial standards, reviewed by a second editor or a domain reviewer (veterinary behavior, chemistry, or product testing), and labeled by evidence level. Our process is documented on the methodology page and our sourcing rules on the editorial policy page.
Who writes here
Our editorial team includes contributors with backgrounds in veterinary behavior, biochemistry, consumer product evaluation, and science journalism. Each article lists its author and, where applicable, its reviewer.
What we cover
Our coverage is organized into topic hubs — pet odor fundamentals, dog odor, cat odor, urine odor, litter boxes, carpet & fabric, furniture, odor science, pet-safe cleaning, PawFresh product guides, and buying guides.
Contact
Editorial questions: editorial@petcareinnovationawards.com. Press: press@petcareinnovationawards.com. See the contact page for details.