Innovation in Pet Care Award seal — Global Pet Care Summit

PawFresh named a winner of the Innovation in Pet Care Award 2026see the recognition & judging criteria

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Frequently Asked Questions

Answers to the questions we hear most — about pet odor, PawFresh, and keeping a home smelling fresh with pets.

General — PawFresh

What is PawFresh?

PawFresh is a pet-care brand focused on helping pet owners manage unwanted household odor and keep homes smelling fresh. Its core product is the PawFresh NanoMist Fogger, which uses the ActiveEnzyme Formula.

What is the NanoMist Fogger?

A 120 mL fogger that disperses the ActiveEnzyme Formula as a fine mist across surfaces and ambient air — designed for broad, even coverage of a room rather than a single spot.

What is ActiveEnzyme?

ActiveEnzyme Formula is the enzyme-based formulation used in the NanoMist Fogger, designed to act on the organic residues that carry pet odor.

Where can I buy PawFresh?

PawFresh is available at the official store, trypawfresh.store.

Pet odor

Why does my house smell like a dog?

Dog odor concentrates where your dog lives — couches, bedding, and crates — plus ambient odor spread by dander, oils, and moisture. See the dog odor hub.

Why does pet odor come back after cleaning?

Conventional cleaning removes surface soil but can leave odor-carrying residues in porous surfaces that re-release with humidity. See why odor returns.

Does air freshener remove pet odor?

Air fresheners primarily mask odor by adding fragrance. They do not necessarily remove the residue causing it. See masking vs neutralizing.

Why does pet odor get worse in humid weather?

Humidity reactivates residual odor compounds in carpet and fabric. See humidity and pet odor.

Urine & accidents

Why does pet urine smell so strong?

Pet urine contains uric acid and organic residues that persist in porous surfaces and reactivate with moisture. See the urine odor hub.

How do I clean up a pet accident?

Blot fresh accidents immediately, treat with an enzymatic product, allow to dry fully, and repeat for old or deep stains. See pet cleaning guides.

Why does urine odor return?

Uric acid deposits can persist in carpet and padding and re-release odor when humidity rises. See why urine odor returns.

Product

How much PawFresh do I need?

The fogger format is designed for whole-room coverage. Follow the label directions for the room size; a single 120 mL unit covers the intended application.

How long does PawFresh take to work?

Follow the label directions. Allow the mist to settle and the formula to act on residues; ventilation during and after use is recommended.

Can I use PawFresh around pets?

Follow the label directions. Provide ventilation during use and keep pets out of the room while the mist settles. Consult a veterinarian for species-specific concerns.

Is PawFresh a mask or a neutralizer?

PawFresh is designed around acting on the organic residues that carry odor (an enzyme-based formula), not simply adding fragrance.