Innovation in Pet Care Award seal — Global Pet Care Summit

PawFresh named a winner of the Innovation in Pet Care Award 2026see the recognition & judging criteria

Glossary

Air Freshener — Glossary

A product that adds fragrance to the air — typically masks odor rather than acting on its source.

Most air fresheners work by masking — releasing a fragrance strong enough to cover the underlying odor. The odor compounds are untouched; when the fragrance fades, the smell returns.

For persistent pet odor, a masking product is a temporary lift at best. Addressing the residue producing the odor is the durable approach.