Glossary
Freshness — Glossary
The perceptual state of a clean-smelling space — low odor concentration, no dominant source.
Freshness is what you’re actually after when you treat pet odor: a home that smells clean rather than covered. It’s the absence of a dominant odor, not the presence of a fragrance.
Getting there is a routine — reduce the sources, clean the reservoirs, freshen the air — rather than a single product event.